Overview

E-Commerce Manager Job at Star Personnel Recruitment – Cape Town, Western Cape

Salary: Market related. 40 hour week, 5 days – no holidays in November/December (due to peak trade)

REPORTING TO: Director of Retail and Marketing & Head of Retail

JOB SUMMARY

Our client is an African family business whose unique luxury product deliver adventure, romance and unquestionable quality.

The E-Commerce Manager will manage, analyse and report on all online activities, being responsible for driving and increasing sales online, building long-term strategies to enhance customer experience and retention, create and execute promotional calendar

QUALIFICATIONS AND SKILLS

REQUIRED SKILLS

Strategic Planning – Commercial, Marketing

Sound knowledge of website management and eCommerce usability, especially in platforms like Shopify, Magento and others

Extensive experience with practices and techniques related to web merchandising and online retailing

Multi-jurisdictional site experience

Online Marketing – affiliate marketing, SEM and SEO concepts and strategies, campaign management, emails, social media, display advertising, Google and Facebook ads, etc

Excellent writing and verbal skills

IT proficient and technical understand of modern technology and social media, spreadsheets, databases, financial analysis, etc

Operational knowledge of techniques required for market research and analysis

Leadership and communication skills

Adaptability and resilience

Team player

DESIRED SKILLS

Shopify Expertise

Some codding and graphic design experience

Project Management

EXPERIENCE

Experience with HNWI and Luxury markets is preferential

Experience with social media posting and planning platform tools, hoot suite etc

Experience and knowledge of marketing principles.

Degree in Business, Marketing, Communication or another related field.

RESPONSIBILITIES AND DUTIES (shortened)

WEBSITE

To ensure that our window to the world is always immaculately presented and in the style of the Company brand, across all locations

To visually merchandise the products and rotate them according to promotional focus, seasonal variance, and experimentation

To ensure that new products are uploaded appropriately, with captivating descriptions and stories, on model photographs and videos where applicable

To deliver enhancements and improvement to the sites at all times, to boost conversion and overall UX

To ensure that the home page is regularly groomed, improved and changed

To ensure that timeline, news, other new store locations and store contact details are updated

To review through reporting tools, like heat maps, the effectiveness of the above

To report monthly on key actions and observations

SALES

TRAFFIC GROWTH

CONVERSION RATES

AVERAGE ORDER VALUE

DIGITAL CALENDAR

ONLINE TO OFFLINE

SOCIAL MEDIA

ADVERTISING

AFFILIATES

EMAIL MARKETING

MARKETING

S.E.O RANKING

REPORTS AND ADMINISTRATION

COMMUNICATION

STRATEGIC PERSPECTIVE

Please submit your CV with photo as a Word Document and kindly let me know what you are/were earning please?

About the Company

Company: Star Personnel Recruitment –

Company Location:  Cape Town, Western Cape

Estimated Salary:

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About Star Personnel Recruitment -