Overview

Marketing Executive Job at SYSPRO – South Africa

Description

The purpose of this role is to develop, plan and execute the marketing strategy for the company. Key responsibilities include developing globally the marketing strategies and campaigns to increase demand generation and brand awareness.

Key Responsibilities

Work closely with the Chief Sales and Marketing Officer (CSMO) in managing all marketing functions to achieve the company objectives of increased sales; growth; profitability; market share and awareness, whilst ensuring a consistent marketing message and positioning globally consistent with company direction;

Together with the CSMO own and define the SYSPRO brand and ensure the messaging framework is defined and clearly understood by all key stakeholders internally and externally; Deliver and assist the regions with Sales Lead generation activities with a focus on the customer journey and experience;

Display a digital first approach and ensure that the most optimal digital toolsets and strategies are being used to promote SYSPRO;

Review and sign off on all Corporate initiated newsletters and communication;

Review and iterate the Marketing Technology Stack regularly to achieve standardized and best in class tools globally;

Create campaigns, initiatives and programs to generate interest and demand for our product offerings and company;

Jointly with the CSMO measure the effectiveness of the global marketing departments and implement improvements;

Focus on building communities with our customers, partners, analysts, media and industry influencers and consultants;

Together with the Chief Product Officer develop and execute on an annual strategy for the key

ERP analysts and influencers globally;

Manage Channel Marketing initiatives and campaigns , COF Funds and ensure that PartnerUP Campaigns are implemented;

Focus on creating joint marketing activities and initiatives with global ISV’s;

Partner closely with the Corporate Product Management department for the creation of solid plans and Marketing strategies that will have a vast outreach reflecting the targeting, segmentation, and value proposition development of the business;

Prepare and manage the annual Marketing budget for the Corporate Marketing department and provide strategic direction to the Regional Marketing teams; § Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, internal communications and promotional material);

Participate in planning of company objectives;

Report on all marketing activities to the Chief Sales and Marketing Officer;

Work closely with other heads of departments and regions on company projects;

Plan and execute global led company events

Represent the company at industry events and conferences.

Skills Knowledge and Expertise

Essential Qualifications

Bachelor’s degree in marketing, business administration, or related field, MBA preferred

8-10 years’ experience in Marketing Executive role, preferably within the IT Industry or SaaS/Cloud industry

Experience in managing marketing budgets

Extensive experience in sales, marketing, advertising, brand and reputational management

Digital experience is key

Experience in sales lead generation is essential

PR experience is beneficial

Strong brand experience

Influencer and analyst relationship experience

Channel Marketing

Experience in managing a global or regional team

About SYSPRO

SYSPRO is a leading, global Enterprise Resource Planning software provider. SYSPRO specializes in key manufacturing and distribution industries. Established in 1978 by CEO Phil Duff, SYSPRO remains one of the longest standing privately owned vendors of ERP software in the world. With a strong commitment to channel partner growth and offices in the United States, Canada, Africa, the UK, Asia and Australasia, SYSPRO customers are backed by a team of global experts that drive maximum value out of IT systems and business solutions.

About the Company

Company: SYSPRO –

Company Location:  South Africa

Estimated Salary:

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About SYSPRO -